B2B Marketing News: B2B Marketing & Sales Exec Brand Study, LinkedIn’s Marketing Diversity Insights, & Instagram’s New Link Options

Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands 59 percent of B2B marketing and sales executives say their businesses are active in social media, while 39 percent of employees say that they don’t understand their companies’ brands, according to newly-released survey data of interest to digital marketers. MediaPost What Makes A Brand Best-in-Class on Social? 47 percent of U.S

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B2B Marketing News: B2B Marketing & Sales Exec Brand Study, LinkedIn’s Marketing Diversity Insights, & Instagram’s New Link Options

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