B2C vs. B2B Influencer Marketing – What’s the Difference?

The vast majority of content and industry news coverage around influencer marketing is focused on those who engage consumer audiences: Instagramers, YouTubers, and  as of late TikTokers. Of course the world of influence is not limited to consumer products and services.

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B2C vs. B2B Influencer Marketing – What’s the Difference?

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