Aug 12
14
Big data is definitely a buzz word within the industry right now, but as I headed to Bryan Eisenberg’s ( @thegrok ) session at SES San Francisco , I wondered how the average company would be able to leverage the complexity of big data in a way that is meaningful and profitable. Target made headlines last year when it inadvertently announced to the father of a teenager that his daughter was pregnant, by sending her coupons targeted to her pregnancy. Target knew that this young woman was pregnant before her father did, through the collection and analysis of data related to her past purchases
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Big Data: What Marketer’s Need to Know – #SESSF Bryan Eisenberg