Jul 10
20
Blueglass LA Session: InHouse SEO
Moderator: Tony Adam Speakers: Jessica Bowman , Founder, SEOinhouse.com Marshall Simmonds , Chief Search Strategist, New York Times Company/About.com, Co-Founder and CEO, Define Search Strategies Laura Lippay , Director of Technical Marketing, Yahoo! Media Jessica’s up first! SEO Efficiency & Accountability Set up lines of defense incorporate SEO into every day activities. Push back when SEO isn’t included in deliverables sent to you. You need a Healthy Organization SEO crosses many disciplines. Programming, purchasing, marketing, PR, Legal, Sales, etc… SEO needs to be part of every team – brought into projects as though you’re part of the team. As soon as projects get going, it’s usually the SEO person who falls out of the process first – is pushed out first. It’s like marriage – it starts with a courtship. You do training, you’re involved in meetings – you think – this is great… Behind the scenes, programmers, others are going nuts thinking “I can’t incorporate this!” Everything is bliss in courtship, everything is great in honeymoon phase. During this phase, leverage those feelings. That phase is going to last 6 – 9 months or less
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Blueglass LA Session: InHouse SEO