Jul 10
20
Blueglass LA Session: Marketing Strategy: Don’t forget search
Moderator: Loren Baker Speakers: Melanie Mitchell , SVP/Search Marketing Strategy at Digitas Dave Roth , Director of Search Marketing at Yahoo David Szetela , CEO, Clix Marketing First up is David I’m not on the search side of Yahoo – I’m a search marketer like you. Search Marketing at Yahoo We do search marketing the way everyone does – there’s no better way to get new users. We look at data on a week by week basis. At any given time there are a lot of properties involved. All have different business models. Hosting, Fantasy Football, Yahoo Shopping, Toolbar, Messenger, Travel, Media… all these different businesses. We need a common language and how to think about tradeoffs, where to spend the next dollar. We do that through valuation
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Blueglass LA Session: Marketing Strategy: Don’t forget search