Dec 19
10
As the world’s largest social network for professionals, LinkedIn* lies at the epicenter of people and business. Profiles on the platform put a real face on our professional brands, allowing visitors to learn about our interests, career experiences, and personalities. Emphasizing this human element, and creating a genuine sense of community among members, is paramount to LinkedIn’s brand mission according to Marketing Manager Judy Tian . “As a platform where so much of people’s job opportunities and personal and professional development takes place,” she says, “we really sought to humanize the brand and make it a more community-based platform, where real stories can be told and people would feel like they have relatable experiences there with others.” [bctt tweet=”We really sought to humanize the brand and make it a more community-based platform, where real stories can be told.
Read more here:
Break Free B2B Series: Judy Tian on Humanizing B2B Through Influencer Marketing