Jan 20
7
When it comes to securing buy-in from key stakeholders for marketing technology investments, are you preparing to deliver a pitch or to woo your audience through story? According to Zari Venhaus , Director of Corporate Marketing Communications at Eaton, the latter is essential if you want to create understanding and gain approval from stakeholders at all levels—something she knows from experience
See original here:
Break Free B2B Series: Zari Venhaus on How to Scoot Your Way to Martech Transformation Through Storytelling