Jul 10
27
Breaking It Down – Why Site Navigation Matters
In my latest Search Engine Journal article, Information Architecture – Rocket Science Simplified, I break down the concepts of site navigation as it relates to SEO for the purpose of strengthening sectional and page level focus. But it’s more than just about focus and I wasn’t sure if I was clear enough on exactly why you need to care so much about the topic, or why you need to see and think outside the box of what might be your own agenda as relates to navigation factors. While site navigation can, and absolutely does have an impact on how well the search engines can most accurately determine the focus of a page or section of a site , there’s a reason why it’s such an important factor, one that I expect will be around for a long time to come… Site Navigation Is A Multi-Faceted Indicator Site navigation is a critical component of information organization and retrieval because it’s a way to Control the user experience (UX) Contribute to the quality (or lack thereof) of that user experience (UX) Inform the search engines how pages relate Inform the search engines which pages you wish to be recognized for more authority… Navigation As A Means To Inform Relationship Let’s say we have a site that has a section on the topic of widgets.
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Breaking It Down – Why Site Navigation Matters