Build B2B Brand Awareness, Not Links

Given the ample warning and increased transparency Google provided in advance of Penguin 2.0, it surprises me that B2B search marketers still blew up the forums about being penalized for link spam after it hit. There’s no reason webmasters should not have cleaned up their act before the… Please visit Search Engine Land for the full article.

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Build B2B Brand Awareness, Not Links

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