Jun 10
17
The evolution of search and social, and more broadly the interaction of the public at large with the internet and the available media online, is naturally of huge interest to all those that offers services in the industry. As search engines continue to evolve and social media stretches its own boundaries, this set-up really tests the agility of a companies offering. I’m predominantly working with clients, who are looking to harness their assets for greater visibility online, and maintain and develop channels that work commercially with them as a brand. Now my title makes me an SEO specialist but in all honesty, I keep on thinking that the remit of ‘search engine optimisation’ is really being tested – especially as there is far too much cross-over with other channels…maybe something along the lines of an organic visibility specialist / earned media specialist would be a better way of describing what we do as SEO’s? The future of SEO in my mind, given whatever budget, needs to promote access to the optimisation of all media and marketing channels for organic visibility…and shouldn’t be restricted to only websites and link-building
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Catching-up with Evolution: Shaping the Next Generation of Digital Marketing