Google’s John Mueller said he still recommends you have visible anchor text for your links in order to “provide more context for search engines.” Don’t just use title elements in the link attribute; make sure the link has actual visible anchor text.
The latest PPC Pulse highlights Google’s AI Mode ad experiments, Microsoft’s AI discovery framework, and the continued evolution of search campaign structure. The post Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse appeared first on Search Engine Journal .
Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data.
Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?
Hire better digital marketers with these interview questions that expose real strategic and performance thinking. The post 15 Smarter Interview Questions For Hiring Digital Marketers In 2026 appeared first on Search Engine Journal .
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Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads launched new AI Mode retailer ads…
Visibility in AI answers is gated long before ranking, and this article explains how Spam, Safety, Intent, and Trust decide who gets through. The post The Classifier Layer: Spam, Safety, Intent, Trust Stand Between You And The Answer appeared first on Search Engine Journal .
Rethink SEO’s role as AI shifts discovery into the answer and reshapes how demand, trust, and preference are formed. The post From Performance SEO To Demand SEO appeared first on Search Engine Journal .