Jun 18
27
In her introduction to The Ultimate Guide to Conquering Content Marketing , Content Marketing Institute’s Cathy McPhillips draws several commonalities between content marketing and video games: the interactivity, the trial-and-error learnings, the camradery. But, while many marketers have their own personal “cheat codes” that help them gain an edge, there are no true hacks in content. Certain video games allow you to tap in a series of commands and gain invincibility, or jump ahead to the next level.
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CMWorld Interview: Path to 1M Monthly Readers Has No Shortcuts, Says J.P. Medved