Nov 13
13
Holiday shopping season has begun! We’re now just days out from Black Friday 2013 and Product Listing Ads (PLA’s) are a keystone in many eCommerce advertisers’ holiday campaigns. With that in mind, the worst thing that could happen when you’re knee deep into holiday traffic volumes is to have PLA’s come down due to mistakes […] Author information Heather Cooan Director, Client Services at Clix Marketing Heather Cooan is Director of Client Services for paid media firm Clix Marketing .
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Common Product Listing Ad Mistakes & Solutions by @HeatherCooan