Sep 11
9
Managers of Facebook Fan acquisition campaigns are often faced with a dilemma when creating campaigns. They often ask whether or not they should they go for a broad audience and greater reach or should they go narrow and target audiences that might have a very small reach but a high affinity for a… Please visit Search Engine Land for the full article.
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Cost Per Like Campaigns On Facebook: The CTR, Conversion Rate, Reach Tradeoff