Jul 11
19
Google Analytics can be an online marketer’s most powerful tool for gathering a wealth of information about a website and its users. However, there are two common problems that occur when using Google Analytics to mine search data. First, mining for causative and actionable data can sometimes be very unproductive. This is referred to as “analysis paralysis,” and has been known to affect online marketers of any skill level. Secondly, commanding Google Analytics’ interface to pull custom search data can be very time-consuming.
Excerpt from:
Creating Useful Advanced Segments In Google Analytics – Part 1