Jan 18
29
Earlier this month, marketers were shocked to learn that Facebook would be making more major changes to its News Feed, effectively bringing brand and publisher organic reach to zero by prioritizing high engagement content from family, friends and groups. In a formal statement posted on his own Facebook page, Mark Zuckerberg said: “We built Facebook to help people stay connected and bring us closer together with the people that matter to us
Link:
Death of Facebook Organic Reach = New Opportunities for Influencer Marketing