Oct 13
8

Debate: Do Single Product PLA Ad Groups Strangle ROI?

Building out Product Listing Ad campaigns in Google AdWords with single product or single SKU ad groups has become a fairly common practice. The idea being that isolating each product into its own ad group gives advertisers more control over which item gets served for a given query and enables..

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Debate: Do Single Product PLA Ad Groups Strangle ROI?

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