Apr 16
29
The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on. Paul Lomax is CTO and Head of Product Development at Dennis Publishing (founded by the great Felix Dennis), an independent group which publishes many different titles, online and offline.
Excerpt from:
Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’