Jul 10
8
Don’t Fall Into the Trap of A/B Testing Minutiae
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Posted by randfish Jason Cohen recently authored a post on A/B testing that deserves both broader awareness and a deeper dive. Most of us in the online marketing world are aware of the power A/B tests can bring through improved click-through, sign-up and conversion rates. Getting a higher percentage of visitors to a page to take a desired action is powerful stuff.
Continued here:
Don’t Fall Into the Trap of A/B Testing Minutiae