Apr 11
13
With native English speakers comprising only 22% of all internet users, and evidence showing that 85% of online consumers require information in their native tongue to make an important purchase, there’s a strong case for expanding your online reach across multiple languages. The return on investment for every dollar spent on localization is estimated at $25 USD, according to a 2007 study by the Localization Industry Standards Association, which confirms that translating your website and online activities can prove a profitable business move
See the article here:
Eight Tips for Monitoring Brand Reputation across Languages