Apr 23
7
Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker 30 percent of B2B salespeople have said that their sales teams generally deal with between two and four people, with seven percent interacting with just one person, while 14 percent pointed to intra-departmental buying committees of five or more people — three of the findings of interest to B2B marketers contained in newly-published survey data. MarketingCharts Some B2B agencies see a spike in business as market conditions remain unclear 46 percent of B2B marketers are placing more emphasis on expanding services with existing customers, with 37 percent increasing marketing budgets to boost market share, as some B2B agencies are seeing an uptick in business, with more marketing tools being put to use to help counter economic uncertainly, and DigiDay takes a look
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Elevate B2B Marketing News: B2B Marketers See Uptick in Business, Google’s New AI Ad Tools, Falling Instagram & Facebook Effectiveness, &…