Apr 23
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B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers 71 percent of the top B2B marketing performers have said they place significant trust in their marketing metrics, compared to just 15 percent of under-performers, while 80 percent of top performers said they had the necessary tools to track marketing results, compared to only 24 percent of those in the under-performing category — four of numerous findings of interest to B2B marketers contained in newly-published survey data. MarketingCharts Manufacturers must evolve as B2B ecommerce goes mainstream 63 percent of European B2B digital and commerce leaders said that they expect to spend up to 20 percent more on digital objectives in 2023 than they did during 2022, while 24 percent said that they have implemented a systematic change management process, according to recently-released B2B eCommerce report findings. Digital Commerce 360 Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast] In light of high levels of consumer skepticism, B2B marketers face significant challenges in building trust, and Melanie Deziel, chief content officer at StoryFuel recently explored the benefits that B2B marketers can gain from backing up their content marketing efforts using corroboration, demonstration, and education