Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC) coming in some 59.6 percent lower than not using audience intent targeting — two of several findings of interest to B2B marketers contained in newly-published report data. MediaPost The new Google Search Generative Experience: Here’s what it looks like Search giant Google has begun rolling out a limited preview of its latest generative AI-based search technology, featuring its new Search Generative Experience (SGE) which will place AI-generated search answers — including citations to the primary websites used to provide them — above traditional search engine result pages (SERPs), Google parent company Alphabet recently announced

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Elevate B2B Marketing News Weekly Roundup: AI Search & Always-On B2B Intent Data

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