Nov 23
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What Makes B2B Tech Buyers Distrust Brands? [Report] 42 percent of B2B technology buying decision-makers have said that providing case studies was the top way that B2B marketers could build trust with them, with 35 percent pointing to providing current and actionable data, and the same percentage who noted that providing access to experts was a top trust-booster — three of numerous findings contained in newly-published report data.
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Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment