Oct 23
13

Elevate B2B Marketing News Weekly Roundup: Google Core Update and Demand Gen Campaigns, Adobe AI Editing Tool & B2B Social Media Sweet Spots

Google Rolls Out Demand Gen Campaigns Google has unveiled a new “Demand Gen” campaign type, designed to engage potential customers in the early stages of the purchase journey by targeting high-level search queries and content-based audience segments. This addition broadens advertising opportunities by emphasizing brand awareness and consideration over immediate conversions. MediaPost Adobe Max Unveils AI-Powered Editing Tools Adobe Max 2023 has unveiled AI-powered tools that can create diverse content formats from text prompts, such as images and videos.

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Elevate B2B Marketing News Weekly Roundup: Google Core Update and Demand Gen Campaigns, Adobe AI Editing Tool & B2B Social Media Sweet Spots

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