Oct 23
6
B2B Marketing Managers See Customer-Centricity as Path to Maximized Budgets B2B marketing managers say that focusing on the needs of their organization’s customers and relying on data to make decisions are the top ways to maximize budgets, with 36 percent citing a shift to digital marketing from traditional marketing efforts, according to newly-published survey data.
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Elevate B2B Marketing News Weekly Roundup: Social Engagement Metrics Gain Ground & LinkedIn’s Expanding AI Functionality