Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

Everyone knows that browsers don’t always report where visitors came from when they arrive at a website. When they don’t report where they were in the Hypertext Transfer Protocol (HTTP) referrer header, often the traffic is considered “Direct” — which really means,… Please visit Search Engine Land for the full article.

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Experiment Shows Up To 60% Of “Direct” Traffic Is Actually Organic Search

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