Feb 13
5
Social media for business has become a necessity, not an option. However, with the quickly evolving algorithms, applications, and platforms it can be hard to keep up. An essential part of marketing any product or solution is ensuring that you reach as many of your prospects and customers as possible. In recent months Facebook has made several changes which affects which of your fans see specific content that you post. According to Mari Smith (a Facebook marketing guru), “The way Facebook’s Edgerank algorithm works is that each piece of content – whether posted via a personal profile or fan page – passes through a three-part filter and has a different score for each user or fan. In other words, we all see content from fan pages differently.” So when every post counts, what can you do to better attract and engage your Facebook fans
Original post:
Facebook For Business: Offer Varied Content, Engage More Fans, & Know Your Odds