Feb 15
11
Facebook has taken the guesswork out of wondering whether or not that ad you’re about to run is any good with the introduction of relevance scores. Starting this week Facebook will be grading ads on a scale of 1 to 10 in its ad reporting tools. The score will be assigned according to the amount of positive and negative feedback Facebook predicts your ad will receive.
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Facebook To Grade The Effectiveness Of Your Ads Before You Run Them by @mattsouthern