Apr 11
11
Social media marketing is difficult. It is. Every campaign I’ve ever been a part of has had a unique set of challenges to overcome. Occasionally, there’s a general lesson that can be learned from one campaign that can be applied to others, but there is rarely any one-size-fits-all piece of advice that will make or break social media success. So when I’m writing a social media advice column, the challenge becomes a choice: specific actionable advice for few; Or general (less helpful) advice for many. Recently, I’ve been reading a lot of fluff out there that focuses on the latter. General truths framed as advice: Platitudes. And while I might even be guilty of repeating one or two of these myself, the following 5 statements, while perhaps true, aren’t all that helpful for social media marketers. Engage This might be the most common single word piece of advice that comes from social media marketers. It’s the John Madden version of social media advice: it’s 100% right, and so blatantly obvious, it hardly needs to be said
Excerpt from:
Five Platitudes That Aren’t Social Media Advice