May 20
4
Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digital experiences. While in-person events have been a staple for B2B marketers, we’ve seen how working with digital influencers on co-created content can be a sound alternative .
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Four Ways to Optimize the Marketing Performance of a B2B Influencer Program