Posted by Tom Anthony As SEOs we talk a lot about “search queries” (or simply “searches”), yet I think search has outgrown our definition of what exactly a search query is. In this post I’m going to explain how I think the old definition is fast becoming less and less useful to us, and also how I believe this is going to mean we’re going to talk about keywords less and less. Traditional query model I recently spoke at Kahenacon in Israel about the evolution of search ( deck ), where I discussed four trends I identified that were influencing the changes I expect to see in search over the next 3-4 years.

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From Keywords to Contexts: the New Query Model

Tags: SEO

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