FTC Updates Search Engine Ad Disclosure Guildelines After “Decline In Compliance”

In 2002, the US Federal Trade Commission issued landmark guidelines to search engines, to ensure they were make a clear distinction between their paid and unpaid listings. Now, the FTC has updated those guidelines, saying it has seen a “decline in compliance” since they were first…

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FTC Updates Search Engine Ad Disclosure Guildelines After “Decline In Compliance”

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