GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Google Analytics is the top player when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an  86% share . But with great value comes great responsibility, and Google Analytics lacks in that department

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GA4 isn’t all it’s cracked up to be. What would it look like to switch?

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