Geo-Marketing Security Expectations For Businesses

We have discussed the security risks of local business listing hijackings in the past.  One of the comments made about these security discussions is why do the geo-listing websites like Google, Yahoo, Bing, and up to 60 others insure the security to avoid hijackings?  Of course the question to be asked is why should they provide the security service for a free marketing tool that will benefit the business? Geo-Listing Security Many of these websites do have some level of security built into the process of claiming an existing listing or adding a new listing.  So far, these security processes have included sending a post card to the existing address with a pin code; a computer calling to the business phone number with the pin; or in some cases a manual review by staff working for these geo-listing websites.

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Geo-Marketing Security Expectations For Businesses

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Geo-Marketing Security Expectations For Businesses

We have discussed the security risks of local business listing hijackings in the past.  One of the comments made about these security discussions is why do the geo-listing websites like Google, Yahoo, Bing, and up to 60 others insure the security to avoid hijackings?  Of course the question to be asked is why should they provide the security service for a free marketing tool that will benefit the business? Geo-Listing Security Many of these websites do have some level of security built into the process of claiming an existing listing or adding a new listing.  So far, these security processes have included sending a post card to the existing address with a pin code; a computer calling to the business phone number with the pin; or in some cases a manual review by staff working for these geo-listing websites. On May 27th, Google announced that community edits of local business listings was no longer be allowed to go without staff review.  An excerpt of their announcement states: “We recently made a change to Google Maps to require all community edits to be reviewed before they are shown

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Geo-Marketing Security Expectations For Businesses

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