Oct 10
18
When you are first starting out in business you may put all of your efforts into whatever marketing you can afford or have time to do: taking classified ads in local papers, setting up a diy website, signing up on all the social networking sites, sending direct mail letters by post, going to networking meetings, etc. Even though you are targeting as many people/businesses as possible, you may find that these efforts are not bringing in a steady stream of prospects, or are bringing in the wrong kind of prospects for your business. Your activities are unfocused because you’ve skipped the most important first step to getting good results with your marketing efforts: identifying your target market
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Get Focused for a More Effective Online Marketing Campaign