Jan 14
20
Posted by Ruth_Burr Having author markup working on your site is important—especially if, like Moz, you’re producing new blog content daily. Not only does having an author picture snippet in the SERPs help increase clickthrough , it also builds trust with users when they see an author they already know and respect has written a piece of content. Author markup may also help sites get other special results such as the in-depth article result.
Read more here:
Getting Authorship to Work: A Moz.com Case Study