Feb 13
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A lot of people write about the difference between SEO and PPC, and how pay per click advertising can come in to strategically boost traffic. When a previous SEO’s efforts have run amok because of shady tactics, PPC can keep a business running while Penguin and Panda recovery efforts are advanced. Nonetheless, the two strategies Author information Paolo Vidali Paolo Vidali is a Senior Digital Marketing Strategist for DragonSearch, specializing in PPC and Conversion Rate Optimization.
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Getting Indexed by Google Using Only PPC: It Could Happen to You