You Blog and tweet and optimize your site and pay for ads and Facebook and syndicate articles….all to drive traffic to your site. So what happens when the traffic gets there? With only a few seconds to grab the attention of your site visitor and pull them into your site – your headline is the most important element of your website (this applies to email subject lines, headlines on ad copy, and headlines on articles – really all of your marketing) Many people think of their website as a store, and they open with “Welcome.”  While it’s nice to welcome people and that is what you would do if someone walked into a physical store, it is not the same for a website.

Link:
Good Copy, Bad Copy: The Magic Is In The Headlines

Tags: SEO

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