Google’s helpful content update did not yet target hosted third-party content

Google is currently rolling out the September 2023 helpful content update and with that Google made several updates to its helpful content documentation , which we covered in detail. But just because Google updated its documentation, it does not mean that those changes are reflected in the actual algorithm that Google has released. Gary Illyes from the Google Search team said at PubCon today that those changes were just help documentation changes, that they were not implemented into the helpful content system yet.

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Google’s helpful content update did not yet target hosted third-party content

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