Mar 15
19
What counts as an ad view? Is it when the ad is technically served, or when the ad is actually able to be seen by a human visitor? No one can definitively answer that question because there’s no standard in the display advertising industry for what counts as “viewability” — which is a problem Neal Mohan, Google’s VP of Display and Video Advertising Products, says needs to be fixed.
Read this article:
Google’s VP of Display Advertising Wants a Single Standard for Viewability by @mattsouthern