Google Ads URL Anchors Shouldn’t Impact Campaign Performance

Google responded on Twitter to a question about using anchors in your destination URLs within your Google Ads campaigns. In short, anchors should not impact your campaign performance in a negative or positive manner. Google said “Using anchored links on the web pages that you’re promoting through Google Ads shouldn’t affect your campaign’s performance as long as your web pages comply with our advertising policies.”

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Google Ads URL Anchors Shouldn’t Impact Campaign Performance

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