Sep 13
16
As TV, radio and print advertising and other traditional marketing channels become less effective; marketers and their agencies are turning to search and social as the gateway to todays consumers. Therefore, developing strategies to better understand consumers and their information discovery patterns is key for delivering relevant messages at the right time and on the […] Author information John Mihalik CTO at Skyword John Mihalik has over 20 years of experience in the software engineering industry. He has extensive experience building large scale enterprise and consumer facing technology products.
Excerpt from:
Google and Facebook: The keys to data-driven content that truly delivers by @johnmihalik