Oct 19
14
It appears that Gary Illyes from Google said that if you have a link on a page and that link points to page A, but then you change that same link to point to page B – the value and relevance of that link changes as well. Marie Haynes quoted Gary as saying “the weight” of that link “will very likely change.”
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Google: Changing The Destination URL Of A Link Changes Relevance & Value Of That Link