Jan 25
31
Ginny Marvin, the Google Ads Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers is still to be determined, but the goal is to let advertisers control which age groups can or cannot see the ads.
Continued here:
Google: Demographic Exclusions To Apply To Google Ads Shopping Inventory in PMax