Dec 13
31
Lyrics site Rap Genius was penalized by Google just before Christmas after being outed for a black-hat link building scheme. Rap Genius was looking for bloggers to publish links with keyword rich anchor text in exchange for tweeting out a link to the bloggers’ websites. Despite the founders issuing a public apology to Google they […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional
The rest is here:
Google Hits Rap Genius With A Spam Penalty Resulting in 80% Traffic Loss by @mattsouthern