Jun 21
8
The question of which anchor text does Google count when you have the same link multiple times on your page, linking to the same location, is not a new question. We have been covering it since before before 2008 and even Matt Cutts made a video on it in 2014. John Mueller of Google just addressed it again in his SEO video hangout
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Google: Multiple Anchor Text Links To Same URL On Same Page, The First Or Longer Doesn’t Matter