Google Rolls Out Behavioral Targeting To All AdWords Advertisers

Google is finally rolling out the ability to target ads to users by interest — based on their previous browsing activity, or behavior — to all of its advertisers. The company first announced a beta test of this capability more than two years ago, back in 2009, and it has slowly been… Please visit Search Engine Land for the full article.

Go here to see the original:
Google Rolls Out Behavioral Targeting To All AdWords Advertisers

Tags:

Comments are closed.