Google Shopping Tops Amazon Product Ads: 32.7% More Cost Effective

A new report from CPC Strategy looks at how Google Shopping fared against its rival, Amazon Product Ads, after making the switch to a commercial model in Q3 last year. The analysis finds its performance changed significantly compared to Amazon Product Ads, and further evidence that the move… Please visit Search Engine Land for the full article.

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Google Shopping Tops Amazon Product Ads: 32.7% More Cost Effective

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