Aug 19
27
We know that it is okay to have sponsored content on your site, in fact, Google says in its news publisher guidelines is acceptable as long as it doesn’t exceed your primary content and is not mislead as editorial content. Google’s webmaster guidelines add that you need to nofollow links on content that is sponsored.
Go here to see the original:
Google: Sponsored Content Needs Nofollow On External Links But Does Not Need Noindex